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Unilever CMO Keith Weed Talks Strategy, Metrics

  • CNBC, Thursday, March 30, 2017 8:28 AM

Unilever has the second-largest marketing budget in the world, spending $8.4 billion. One of Unilever CMO Keith Weed's biggest concerns is getting people to watch its ads online in a world where people have many distractions. Weed is particularly worried about how the advertising industry decides whether something has actually been viewed or not.

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