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H&M to Launch Upmarket New Brand

  • Fortune, Friday, March 31, 2017 8 AM

H&M said it will launch Arket as a premium concept that will offer "a broad yet selected range of essentials for men, women and children, as well as a smaller, curated assortment for the home.” It is Swedish retailer Hennes & Mauritz’s first new brand in three years. Some stores will also include cafés serving “new Nordic” cuisine.

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