Report: GM Poised To Announce Media Review Decision

  • May 4, 2005
General Motors is expected to announce a decision on its $2.8 billion media buying review either late this week, or early next week, The Wall Street Journal reported, citing a GM spokeswoman. Interpublic's GM Mediaworks unit is the incumbent. Publicis Groupe, which manages GM's media planning through its GM Planworks unit, is the contender. -- J.M.
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