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Nivea's 'White Is Purity' Ad Taken Down As Racist

  • BBC, Wednesday, April 5, 2017 7:52 AM

Nivea took down an ad that proclaimed "White Is Purity" after comments complaining that it sounded racist. The German brand apologized. The advertisement was targeting a Middle East audience. Many on social media complained the post was racist, but it was also widely-shared among alt-right users.

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