Vespa parent Piaggio USA is seeking scooter aficionados to blog about their lifestyle and their passions on its site. The company, with the help of PR and blog agency CooperKatz & Company, is
developing plans to develop two separate blogs to be updated daily for at least a year. The site launches, expected in June, will be supported by PR, a paid search effort using lifestyle-oriented
keywords, and an ad campaign on other blogs. Spending was not disclosed.
Read the whole story at ClickZ, May 4, 2005 »