Havas Group named Peter Mears as chief operating officer for Havas' network of media agencies. Mears will oversee operations and strategy of all Havas media units. He will report to the CEO of the
Havas media business, Alfonso Rodes, as well as to the Havas Media executive committee.
Previously, he served as global chief operating officer at Initiative. Earlier in his career, he worked at
Omnicom's PHD, where he was responsible for managing all global client relationships.
"As Havas continues to build out their integrated model, I'm excited to join the Group and reinforce the
organizational structure that's already in place," said Mears. "I'm impressed with the strides that the teams around the world have made so far, and can't wait to further develop our truly
differentiated approach for clients."
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