June 3 - 6, 2024
Around the Net
United Broke Golden Rules Of Marketing
- National Business Review, Friday, April 14, 2017 8 AM
In what might be the PR disaster of the century, United seems to forget the two golden rules of marketing, One: Don’t let your customers get hurt; and two: When you apologize to a customer, sound like you mean it. The apology eventually issued by United’s CEO appeared heartfelt and genuine, but it was too late.
