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Warner Bros. Turns to Viral Campaign for Teen Movie

Warner Bros. Pictures has launched two sites packed with viral components to support its June 1 release of teen flick "Sisterhood of the Traveling Pants." The primary film site is heavy with interactive components, most of which can be customized and shared with friends. The Flash intro is dynamic, with one of the four lead actresses from the film reading a welcome message. Surfers who link to the site from Batanga, a Latin music Web site, will hear that greeting in Spanish.

Read the whole story at ClickZ, May 6, 2005 »

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