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McDonald's Wants To Track Your Dining Habits

By year's end, McDonald’s will roll out nationwide a mobile ordering system that will collect data about the habits of customers — everything from what kind of burgers they prefer to how often they swing through the drive-thru. The company plans to use the information to customize the way it interacts with diners, such as making suggestions on what they might like to order.

Read the whole story at Chicago Tribune »

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