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Toys "R" Us Capitalizes On Giraffe Birth

While more than 1.2 million people watched the YouTube live stream of a giraffe giving birth, they couldn’t miss the Toys "R" Us logo in the bottom-left corner. The toy-store brand has been using a cartoon giraffe to sell toys since the 1950s. Now, it's sponsoring the park's "Giraffe Cam” at Animal Adventure Park in Harpursville, N.Y.

Read the whole story at Fast Company »

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