According to JupiterResearch, the number of online adults who prefer the Internet as their main source of news has grown over 35% in the last four years, at the expense of television and newspapers. Currently, over 26% of online adults prefer the Internet for national and international news, compared to 19% in 2001.
David Card, VP and Senior Analyst for JupiterResearch, said: "While traditional media companies like The New York Times and CNN are doing very well online, our analysis shows that brands like AOL and Yahoo! are increasingly important for online audiences."
The research analysis is based on surveys of over 10,750 online adults over the course of four years, and appears in a new report, "Online Local Content: Prioritizing Content, Blogs, and Community".
You can find out more here.