Around the Net
Unilever Fools Consumers With Fake Brand
- Drug Store News, Friday, April 21, 2017 8 AM
Unilever’s Suave brand’s latest marketing effort features beauty influencers who were sent the fake brand “evaus" — actually Suave Professionals — to try, and captures their reaction to realizing they had been using Suave the whole time. Now the brand is asking converts to visit a website to receive coupons and share their story with the hashtag #SuaveBeliever.
