Around the Net
Coty's Rimmel London Rolls Out 'Edge Your Look' Campaign
- Drug Store News, Wednesday, May 3, 2017 8 AM
Rimmel London has been teasing the new brand identity on social media, using its ambassadors: Cara Delevigne, Rita Ora, Georgia May Jagger and Kate Moss. The new slogan and digital launch campaign are aimed at capturing the edgy, diverse and self-expressive attitude of Rimmel London fans and is aimed at Millennials and Generation Z.
