June 3 - 6, 2024
Around the Net
Fifth Third Launches Campaign On 5/3
- Brand Channel, Friday, May 5, 2017 8:02 AM
Cincinnati’s Fifth Third Bancorp launched a campaign from Pereira & O’Dell on May 3rd (i.e., 5/3) to play on the improper fraction in its name. A tagline, “This is banking. A Fifth Third better.” replaces the previous one, “Working hard to be the only bank you’ll ever need,” in use for two decades. Creative highlights a nationwide network of 45,000 fee-free ATMs.
