Around the Net
Nike's Breaking2 Was Marketing Stunt
- TechCrunch, Monday, May 8, 2017 8 AM
Nike’s Breaking2 initiative didn’t quite reach its goal of breaking the two-hour marathon mark, but that hasn’t stopped the company from crowing about the results. While purists may take offense at the suggestion this was a marketing stunt, the company wasn’t running Twitter ads promoting the #Breaking2 hashtag all day on a whim.
