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Jones Soda Preps For Alcoholic 'Spike' Jones

Jones Soda Company, at 21 years, is old enough to add an alcoholic line that will be called Spike Jones. The punning name has been in the works for two decades (it was trademarked in 1997) and will be detailed at its annual shareholders meeting on May 10. The company’s CEO/CFO aims to turn around the bad rap that has been handed soda by health advocates.

Read the whole story at Brand Channel »

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