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Dove's Quirky Bottle Shapes Don't Impress Women
- Washington Post, Friday, May 12, 2017 8 AM
Dove recently gave its bottles a makeover, offering curvy, slender and pear-shaped bottles. But they have been met with ridicule. So exactly where did Dove — a longtime darling of the advertising world — go wrong? For starters, advertising professors say, the revamped bottles seem more tongue-in-cheek than they do a sincere way of celebrating women’s bodies.
