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BMW Takes 'Elevator Pitches' As Part of 5 Series Promo

  • The Drum, Tuesday, May 16, 2017 8:01 AM

The BMW Hot Lap Pitch features nine entrepreneurs pitching their business ideas to an established venture capitalist in the BMW M550i while rounding a racetrack at 100 mph. The promotion allows BMW to go beyond simply describing the features of its all-new 5 Series; instead, the entrepreneurs experience the car’s power, agility and speed first-hand.

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