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Kroger Takes On Blue Apron, Other Meal Prep Companies

It’s no longer enough to sell food. Grocers are doing the work of sous-chefs so time-pressed customers can speed up cooking. Kroger CEO Rodney McMullen says the brand is exploring “megatrends” where it can wield not only innovation but also the advantages of its size, supply chain and distribution footprint, which is why it’s going big on meal kits.

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