Mangano joins Digitas Health from comScore, where he led teams of pharma and healthcare online marketing experts and research specialists. He has advised hospitals, pharma brands, federal and state health agencies and universities to create successful engagement strategies and analytics paradigms. Mangano also held roles at AOL, AT&T Wireless and MCI.
"John Mangano is iconic in the industry as a key innovator through his pioneering ways to quantify how patients and healthcare providers use and are influenced by media and marketing," said Matt McNally, president of Digitas Health North America. "We are confident that John will strengthen the Digitas Health Strategy and Analytics practice to deliver transformational tools and insights that will enable clients to understand, embrace and capitalize on the intersection of technology and the consumer movement in healthcare.