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Millennials Rank Chains Higher Than Does Older Generation
- Nation's Restaurant News, Thursday, May 18, 2017 8 AM
Restaurant chains’ efforts to win over Millennial consumers are apparently paying off. The demographic gave higher marks to restaurant chains than did their older counterparts, according to the latest EquiTrend Study from The Harris Poll. Five Guys and Starbucks are among chains with the highest brand equity, the poll finds.
