Prior to that, he built the digital department of FCB Madrid, and worked on brands like Oreo, Chips Ahoy, Nivea, Heineken, Hendrick's Gin and Sailor Jerry Rum.
"Baldiri brings a proven track record of creative success, as well as infectious curiosity and passion for new challenges, that will undeniably ignite Gyro Madrid," said Ana Garcia-Hierro, general manager.