June 3 - 6, 2024
Macy's is bringing its new self-service shoe concept to three Chicago-area stores. The approach is one piece of a new shoe strategy the retailer began testing at some stores in California and the southwestern U.S. last fall, focused on making sure Macy's has in-demand brands, stocks the right shoes and makes shopping less of a hassle.
Copying DSW's model will create the convenience Millennials crave. But how many shop in stores? The comments from my students were mixed. Check them out here...
http://pjlehrer.blogspot.com/2016/04/how-passionate-are-you-about-shopping.html#comment-form