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Coke Is Printing Festival Wristbands On Labels Overseas

Bottles of Coke could get Romanians into concerts this summer. The company is printing detachable labels that double as festival wristbands to some of the country's biggest musical events. Not every bottle is a winner; drinkers have to use a special app to determine whether or not their package is a real ticket.

Read the whole story at Mashable »

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