Around the Net
Brands Discover Not All Men Are Straight
- The New York Times, Monday, June 5, 2017 8 AM
Axe and some other brands seem to have suddenly discovered that not all men are heterosexual, sex-driven bodybuilders. This updated portrayal of masculinity by some brands is reminiscent of “femvertising” from roughly a decade ago. While some brands are heading in the right direction with how they portray men, advertising still tends to stick to clichés.
