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NBA's Lonzo Ball Goes Sneaker Shopping

  • Complex, Tuesday, June 6, 2017 8 AM

LaVar Ball and his sons Lonzo, LiAngelo, and LaMelo have the basketball world and sneaker industry giving them their undivided attention, thanks to Lonzo’s bright future in the NBA and LaVar’s constant promotion of Big Baller Brand. LaVar Ball talks about the controversy of Big Baller Brand’s $500 sneaker and what happened when he tried to sell Nike on the brand.

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