The brand is reinvigorating its music program to bring new musicians together in an effort to offer guests “authentic connections that curate a unique guest experience.” For example,
Cracker Barrel produced the updated version of "Jolene" by Dolly Parton and a cappella stars Pentatonix that has garnered more than 25 million views on YouTube.
The video was shot in the Cracker Barrel Decor Warehouse.
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