- Skift, Wednesday, June 14, 2017 8 AM
TripAdvisor returned to TV advertising in the U.S. Tuesday after a two-year absence with a bathrobe-clad owl character, inspired by the company’s Ollie the Owl logo. The tagline for
this initial “Little Wiser” campaign, which will be a series of ads, is “TripAdvisor: latest reviews, lowest prices.”
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