• May 18, 2005

Scripps Networks Tuesday unveiled plans to launch two- to three broadband channels over the next year - and at least 10 by 2007 - with each going after a particular "niche" within its existing lifestyle categories.

"With more and more people accessing video through high-speed Internet connections, we see an opportunity to expand our reach by offering new online channels, programmed to targeted niche audiences within the home, food and lifestyle categories," said John Lansing, president of Scripps Networks. "We will be leveraging the power of our lifestyle brands and their popular websites to 'super serve' audiences with specific passions related to our cable networks."

Scripps operates such cable TV properties as Home & Garden Television, Food Network, DIY Network, and Fine Living.

Lansing pointed to studies that say over 40 million households use broadband, saying that indicates, "The time is right." -- D.K.