Ad4Ever, the developer of TopLayer floating ads, has developed a partnership with Unicast, developer of the Superstitial. Unicast will be the sole U.S. distributor of TopLayers and will integrate them
in its Online Format Suite, announced last week, that also includes Superstitials and in-page static formats. The partnership will "streamline media buying and planning," according to Sivan Tafla,
Ad4Ever's founder, because it will enable advertisers and agencies to buy a variety of online advertising from Unicast. TopLayer is a software based platform that provides a floating ad. Its campaigns
can include any kind of online media, such as 3D animation and streaming video and audio.
