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Macy's Hopes To Cultivate Loyal Customers

Macy’s recently revealed that 9% of its customers account for 46% of its annual sales. The concentration of sales in the wallets of a relatively small number of customers isn’t unusual for retailers. What is important is that Macy’s is planning to treat these people better, and if a new loyalty program to be rolled out in the fourth quarter of this year succeeds, it could help revive the chain.

Read the whole story at The Wall Street Journal »

1 comment about "Macy's Hopes To Cultivate Loyal Customers".
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  1. PJ Lehrer from NYU, June 20, 2017 at 4:04 p.m.

    Interesting.  Looks like Macy's at least respects the 80/20 rule.  More here...

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