Macy’s recently revealed that 9% of its customers account for 46% of its annual sales. The concentration of sales in the wallets of a relatively small number of customers isn’t unusual
for retailers. What is important is that Macy’s is planning to treat these people better, and if a new loyalty program to be rolled out in the fourth quarter of this year succeeds, it
could help revive the chain.
Read the whole story at The Wall Street Journal »