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Automotive 'Brand Caretakers' Are Key To Success

Successful automakers need “brand caretakers” who represent the heart and soul of the product and will fight passionately on behalf of the brand. WardsAuto takes a look at some of the most well known, including Lincoln’s Andy Georgescu and Subaru’s Thomas Doll, and asks Bob Lutz, a former exec at both General Motors and Chrysler, for his insights. 

Read the whole story at Ward's Automotive »

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