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Automotive 'Brand Caretakers' Are Key To Success
- Ward's Automotive, Tuesday, June 20, 2017 8 AM
Successful automakers need “brand caretakers” who represent the heart and soul of the product and will fight passionately on behalf of the brand. WardsAuto takes a look at some of the most well known, including Lincoln’s Andy Georgescu and Subaru’s Thomas Doll, and asks Bob Lutz, a former exec at both General Motors and Chrysler, for his insights.
