• BuzzFeed, Wednesday, June 21, 2017 10:47 AM

The ambitions of the Guardian, a venerable left-leaning British newspaper, to go global by conquering the U.S. news market have not panned out. That's the understated version of a brutal long-form piece from Buzzfeed detailing a combination of over-optimism, missteps, and complacency on the part of the newspaper's leadership, both in the U.S. and UK. One of Buzzfeed's main charges: the Guardian US missed a major opportunity to raise its profile and drive the political news narrative when it failed to openly (or semi-openly) align itself with Bernie Sanders as the progressive standard-bearer in the 2016 presidential election, much as Breitbart supported Donald Trump and the Huffington Post plumped for Hillary Clinton. Whatever the strategic missteps were, one thing is clear: the Guardian's hopes for it U.S. division to make a substantial contribution to its bottomline have not come to pass.

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