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How Taco Bell Keeps Fans Engaged

  • The Drum, Friday, June 23, 2017 8:01 AM

For Taco Bell, getting fans into the far end of the “love” spectrum is what continues to drive its content and social strategy. Being open to discourse is something that Taco Bell and Madison + Vine, one of the brand’s agencies, takes very seriously. And the love halo that the brand has seen starts simply with respecting the channels that consumers are in at any given moment.

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