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NBA Partners Draft Marketing Activation To Welcome Next-Gen Players

NBA marketing partners were all-in for the NBA Draft presented by State Farm. Among those that had marketing tied to last night’s event were American Express, Anheuser-Busch (Bud Light), Cisco, ExxonMobile, Foot Locker, Gatorade, Jack Daniel’s, JBL, Mountain Dew, New Era, Spalding, State Farm, Tissot and Verizon.

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