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Around the Net
Intel's Olympic Sponsorship Points To Future Trends
- The Drum, Monday, June 26, 2017 8 AM
The Rio Olympics failed to generate the kind of return brands had hoped for from the first-ever South American Games, promoting sponsors to reconsider their deals. The recent swap between McDonald’s and Intel illustrates the changing landscape Olympic marketing, one where brands, like athletes, must prove they can contribute something towards the experience for audiences.
