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Mercedes Gives Dealers More Leeway In Advertising

Mercedes-Benz USA is lifting a key restriction on local advertising by dealers. Instead of limiting that ad spending to new-car sales, Mercedes will let dealers use the money to promote any area of the business. While the change seems like a simple thing, it gives dealers a chance to improve their service retention or their used-car sales, dealers said.

Read the whole story at Automotive News »

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