Refinery 29
http://www.refinery29.com/2017/07/161981/target-2017-womens-clothing-a
-new-day-collection?
In addition to playing upbeat music (to get your heart racing and encourage you to spend), the retailer wants to offer a boutique experience at a lower
price point that’s focused on lines that are actually cute. Target took a look at the brands that were performing the best and began to phase out the ones that weren't (like Merona and Mossimo)
to create niche labels that speak to customers’ need to feel special
Read the whole story at Refinery29 »