At the root of the jeweler’s tepid results is a stubborn perception: Tiffany has lost its cool and is struggling to get it back. An attempt was made with a Super Bowl commercial featuring pop
star Lady Gaga. A surprising statistic: 45% of Tiffany’s sales last year came from jewelry categories with an average price of $530 or less. Analysts say that could hurt its aura of
exclusivity.
Read the whole story at The Wall Street Journal »