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Move Over Millennials, Gen Z Is Bigger

According to Nielsen’s new Total Audience report, Millennials and Generation Z now comprise 48% of the total media audience. Gen Z in particular is now the single largest audience segment at 26% (although there’s a vast age range). Because members of Gen Z are different in key ways from Millennials, the demographic shift holds some implications for brands and retail marketers.


Read the whole story at Marketing Land »

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