Around the Net
Move Over Millennials, Gen Z Is Bigger
- Marketing Land, Tuesday, July 18, 2017 8 AM
According to Nielsen’s new Total Audience report, Millennials and Generation Z now comprise 48% of the total media audience. Gen Z in particular is now the single largest audience segment at 26% (although there’s a vast age range). Because members of Gen Z are different in key ways from Millennials, the demographic shift holds some implications for brands and retail marketers.
