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Mercedes-Benz, SWSW Collaborate On Event

Mercedes-Benz and SXSW are partnering on an innovative gathering called meConvention—which is less about them and more, they hope, about consumers. Taking place at the Festhalle in Frankfurt, Germany, Sept. 15-17, the motto of meConvention — #createthenew —reflects the spirit of creativity, collaboration and innovation the organizers plan to cultivate.

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