May 5 - 8, 2024
Fresh off a new food safety scandal involving a suspected norovirus outbreak at a store in Virginia, Chipotle has recruited Wu-Tang Clan member RZA to aurally interpret its ingredients. Called Savor.Wavs, the campaign involves “an immersive digital experience that reinterprets each ingredient in Chipotle’s food as music and responsive visuals.”
Wow. Really? I can already see the devastingly negative parodies coming...
http://pjlehrer.blogspot.com/2017/01/its-about-time-chipotle-hired-new-agency.html