• by Teresa Buyikian , Yesterday

The Most Interesting Man in the World has teamed up with one of the biggest supermodels on the planet for her annual Halloween party.

Dos Equis has joined with Heidi Klum as the official beer partner of the TV personality’s epic annual Halloween event. The New York celebrity-filled soiree, which Klum has hosted for the last 25 years, has a strict “no costume, no entry,” rule. Klum often dons extremely elaborate costumes herself, including such hyper-realistic, prosthetic-heavy fits as Medusa, an oversized earthworm and a giant peacock.

“Halloween is one of the few nights of the year when people are encouraged to step outside of the ordinary, break free from the predictable and become someone a little more interesting,” said Matthew Saltzstein, vice president of brand marketing, Mexican imports at Heineken USA, in a release.  “That spirit has always been at the heart of The Most Interesting Man in the World and bringing him to Heidi Klum’s Halloween gives us the perfect stage to invite fans to make the night their own. Whether you're dressing as the legend himself or dressing up your Dos Equis with lime and salt, there's no wrong way to celebrate Halloween.”

The Most Interesting Man in the World is slated to appear at this year’s event, which takes place on Halloween, Oct. 31, in New York City.

Klum is promoting the partnership via her socials, such as seen here, where she shows how to “dress up” a Dos Equis for the party with lime and salt or leave it “naked.” At Klum's Halloween party, Dos Equis will have a custom  "Naked or Dressed" satellite bar, where guests can “dress” their beers. 

The brand is encouraging fans to “reinterpret the character in their own fashion,” by dressing as the Most Interesting Man in the World and keeping some of his famous one-liners on hand -- such as, “A psychic was once blinded by his bright future,” “He often teaches old dogs new tricks,” or “He once picked an apple off of an orange tree and made lemonade with it.”