June 3 - 6, 2024
Around the Net
BlackBerry Back With New U.S. Campaign
- Brand Channel, Thursday, July 27, 2017 8:17 AM
Its new tagline (“Do More. Different.”) highlights the company’s new KEYone phone. The message: Using a BlackBerry today makes you someone who is a little offbeat. It’s a complete reversal from only a few years ago. The beleaguered Canadian brand ruled the mobile market before iPhones and Androids took over. Now it is settling on being a niche brand and selling itself as a lifestyle choice.
