- Adweek, Friday, July 28, 2017 8:34 AM
Amazon has launched a review of its worldwide media planning and buying account, reports Adweek. The review has invited media agencies to pitch its estimated $1 billion-plus
media services account in North American and other markets worldwide.
IPG Mediabrands Initiative unit is the incumbent global media AOR, but WPP’s MEC has U.S. digital
media-buying.
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