• Break In The Engine Murder Case
    In June Carolyn Byington, a young research analyst at marketing agency Engine was found murdered in her home in Plainsboro, N.J. On Wednesday a co-worker, Kenneth Saal was arrested on first degree murder charges. Byington and Saal both worked out of the company’s Princeton, N.J. offices. Engine issued this statement: “We are cooperating fully with the police.  Our primary interest is in helping them get justice for Carolyn’s tragic death. Our thoughts are with her family during this difficult time.”  
  • Adland Veteran, Agency Owner Barbara Gardner Proctor Dies at 86
    A self-made woman who was born poor in rural North Carolina, Gardner Proctor is credited with being the first African-American woman to open up her own ad agency at a time (around 1970) when women and minorities had very little sway in Adland, The New York Times reports.
  • Ad Veteran Found Dead In Her Manhattan Home
    Longtime agency copywriter Susan Trott was found dead in her Manhattan apartment last weekend. The New York Police Department is investigating the case as a homicide and have zeroed in on a “person of interest.”
  • UM Sued For Its Handling Of U.S. Army Account
    Urban One, the African-American-focused media company has filed suit against Interpublic Group’s media agency UM, charging that the latter misled and defrauded the plaintiff through ad buys made on behalf of the U.S. Army as part of a minority recruitment push. The suit is the latest in a series of dramatic turns that the U.S. Army agency review has taken over the last two-plus years. Incumbent McCann was recently eliminated and has officially protested. A similar protest by the agency after being eliminated last year kept the agency in the contest until now. The latest protest remains pending.
  • McCann Files Army Review Protest
    It's been quite a long and winding road for the years-long U.S. Army agency review and incumbent McCann has been eliminated for the second time during the process. Also for the second time the agency has filed a formal complaint protesting its elimination. Last year after being eliminated it protested and won reinstatement. Adweek.com has the latest details. 
  • Mondelez Completes Global Media Review
    Mondelez has completed a global media review that started earlier this year, reports Adweek.  GroupM, already having a good week with word today that it won the consolidated Mars global media review, has been added to the company’s roster and its agencies will handle large portions of Europe. North America duties were awarded earlier to Spark Foundry and VaynerMedia.
  • Internal Audit Finds Army Ad Dollars Wasted
    After an internal audit, the U.S. Army has concluded that tens of millions of dollars were wasted on marketing programs that didn’t produce significant returns, reports Adweek, which obtained a copy of the review through a Freedom Of Information Act request. The findings come as the Army is reviewing its ad account, currently held by Interpublic’s McCann. WPP and Omnicom are contenders in the review.  
  • GroupM's GDPR Plan
    GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, Digiday reports.  The contracts would provide access to publisher data that would let  the agency group continue targeting ads after the General Data Protection Regulation kicks in two months from now.    
  • U.S. Army Audit Details 'Ineffective' Marketing Programs
    The U.S. Army Marketing and Research group is conducting an audit of the military branch’s marketing efforts and has found a number of programs to be ineffective, according to a story published by Adweek today. The story reports that the audit calls into question the effectiveness of  hundreds of millions in taxpayer dollars that have been plowed into the programs—largely for recruitment—each year. The army unit conducting the audit told Adweek its review was still ongoing and further comment would “premature.” McCann is the primary incumbent on the account although some programs are managed by subcontractors as detailed in the ...
  • WPP Lobbied For NRA While Grey Created Pro-Gun Control Ads
    The Guardian reports that WPP, through its government affairs division lobbied on behalf of the National Rifle Association, the largest U.S. advocacy group opposing tighter gun laws. But a sibling firm, Grey Advertising created ads urging stricter gun laws in light of changing times.  
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