Reuters
Omnicom Group has agreed to purchase Brazil's Grupo ABC for approximately $270 million according to a Reuters report. The firm is said to be Brazil’s largest advertising and marketing firm according to the report, which cited unnamed sources. Reuters said the companies declined comment or couldn’t be reached.
The Wall Street Journal
GroupM, part of WPP, is nearing a deal to acquire Essence Digital, according to the Wall Street Journal. Essence, which is based in London and has offices in the U.S. and Asia, buys over $700 million worth of digital media annually. The agency is one of the largest independent buyers of digital ads.
To read more articles use the ARCHIVE function on this page.