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J.C. Penney Launches Line Associated With Project Runway
- Chain Store Age, Friday, August 4, 2017 8 AM
J.C. Penney has launched the first-ever "Project Runway" brand, with the collection inspired by the popular Lifetime show and its design contestants. Currently available in over 500 Penney stores and online, the line made its debut with a summer preview collection with the full assortment planned for Sept. 8. Penney announced it will be the exclusive retailer partner for "Project Runway" seasons 16 and 17.
