Around the Net
Risks Associated With Giving Brand A Human Face
- The New York Times, Wednesday, August 9, 2017 8 AM
Fictional characters have long been deployed to sell everything including whipped topping, whisper-soft toilet tissue and washing machines, and for good reason. “They’re a really efficient way to create a personality for your brand,” said Britt Nolan, the chief creative officer at Leo Burnett U.S. “When a brand wants the world to know what it stands for and what it stands against, a character is an easily accessible image to tap into.”
