Avon is the newest sponsor of the 16th season of "Project Runway," kicking off on Lifetime on Aug. 17: The beauty sponsor will provide the makeup for the season. Tim Gunn announced the news during a surprise appearance at the beauty giant’s RepFest convention in Nashville, Tenn. The brand will release behind-the-scenes content from makeup artist Hector Simancas and other Avon representatives on the brand’s social channels.